Balada In
Editorial Design and Art Direction — 2018


A quarterly issue led by journalist and entrepreneur Pompeu Vasconcelos. The project developed by the studio presents an editorial core divided into two parts: 1. Events: a final cut about the main local events of the quarter directed to a significant number of readers, entrepreneur, artists and influencers interested in the editor's perception, in the casting and trending listed by the publication. 2. Sections: include specific editorial niches, such as architecture, fashion, personalities and tourism. At all, we proposed eight new sections were for the publication.

The construction of this editorial scope is presented within the values proposed for the new brand, emphasizing the elegance through the white spaces, the order and clarity of the contents. An important aspect of this project is the production, the art direction of the interviews and design of cover and back, which become the window of the same photograph. This presentation is one of the main features of the new project.